Akin Arikan, one of the world's thought leaders of multichannel analytics, will be in Paris on March 25th and will be giving a conference at 6 pm on "Integrating Web Analytics with your online and offline campaigns".
Akin is the author of the "Multichannel Marketing: Metrics and Methods for On and Offline Success" book, which has brought a lot of interest in North America. Akin's blog, Multichannelmetrics.com, is on the top of the web analytics blog lists.
To register to Akin Arikan's conference, click here.
There will also be a very interesting Web Analytics Wednesday Belgium on "applied customer segmentation & targeting" with several case studies in Ghent on March 25th (75 km from Lille).
