This article is a summary of Mark Read's presentation during the Omniture Summit in London on April 21st 2009. Mark is Director of Strategy & CEO of WPP Digital.
Key messages:
- Every client wants to spend more on digital. Digital represents today 26% of the revenues of WPP.
- WPP started investing in technologies with the acquisition of 24-7 Real Media 2 years ago.
- Social, mobile and analytics are key areas for innovation and investments.
- CMOs are looking for more accountability as well as for help in locking budgets, increasing profits and reducing costs.
- WPP is trying to bring creativity and technology together.
- 13% of all ad spent is now on the Web (UK: 27 %).
- Mobile is going to become the natural device for accessing the Web.
- Predictions: when we come back out of recession, the current trends will have accelerated and all things will be a step further. There will be a massive shift online. Big growth in social media. Optimistic with MySpace and Facebook usage and ad opportunities.
Note: this post has been written live. Please excuse any typos and brievety.
