During the eMetrics Summit in London last week, I asked the same question to 5 Web Analytics veterans from 5 different countries : "What really matters in Web Analytics today?".
For each day of this week, I have shared the video of each interview.
After Stéphane Hamel yesterday, let's finish with Jim Sterne, founder of the eMetrics Summit, Chairman of the Web Analytics Association and author of several Internet Marketing-related books. @jimsterne