This article is a summary of Nick Heys' presentation during the Omniture Summit in London on April 21st. Nick is CEO of Emailvision.
Key messages:
- Emailvision provides behavioral-targeted marketing tools, which integrate with the Omniture Suite.
- Example #1: recency of last click segmentation for GHD.
- Example #2: automating shopping cart abandonment Email. Sending a reminder (Pinnacle).
- Example #3: 3 Suisses has integrated customer data from their web site into their Email with personalized promotional Emails.
- Example #4: Siblu has developed a culture of testing by creating A/B split tests for every Email campaign.
- Example #5 : Brands4Friends are automating their testing (MVT) in their Email marketing campaigns with personalized promotions on the fly depending on the behavior.
- Emailvision's growth has been fueled by customers switching from in-house systems.
- 12,2 billion messages sent by Emailvision customers in 2008.
- More talent involved with Email marketing: on average 2,5 users per Emailvision client.
Note: this post has been written live. Please excuse any typos and brievety.
