This article is a summary of Matt Belkin's presentation during the Omniture Summit in London on April 21st. Matt is SVP and General Manager, Emerging Business, Omniture.
Key messages:
- SearchCenter (bid management) and Test&Target (A/B and MVT testing) integration: you don't have to change your code on your landing page. Once the testing is completed, you can select to push the winning campaign to the regular traffic.
- Recommandations (cross and up-selling) : see JJ. Esquire demo site at www.jjesquire.com. You can select several recommandation types : Top sellers, most viewed, people who bought this bought that, etc. No need for IT involvement. Test&Target is also integrated with this tool and you can profile visitors based on previous behavior for further visits.
- Video Sharing: SiteCatalyst can now search for any videos based on keywords in Youtube, MSN Video, etc. and you can monitor how much this video spreads over the Internet (number of times a specific video is viewed, average rating, author and sharing site). You can do this on your own videos as well as your competitor's. You can then create a Viral Watchlist on your dashboard in order to tie together what's happening in the viral video space and your website.
Note: this post has been written live. Please excuse any typos and brievety.
