This article is a summary of Josh James' presentation during the Omniture Summit in London on April 21st 2009. Josh is CEO & Co-Founder of Omniture.
Key messages:
- Omniture contributes optimizing customer interactions, wherever they may happen (store, Web site, cell phone, wireless device in a car, etc.)
- The potential for the mobile is incredible (for instance in Japan where you can type coupons codes from billboards and get the content directly in your cell phone)
- In Japan, some corporations are doing more business with their mobile-based web sites than with their PC-based web sites. So we have to think the way we approach websites today.
- The world is changing so rapidly. If we don't have a strategy for the mobile Web, we are going to be left behind by our competition.
- Interactive marketer, search marketer, marketing VP, Web analytics, business analyst and developer should all be leading this transformation.
- Integrating different channels and marketing initiatives is key to get opportunities of optimization.
- Omniture defines itself as an optimization company focusing on CMOs and marketers.
- Omniture made $309M of revenue in 2008 with 5,100 customers worldwide.
- 17,000 servers around the globe.
- 200+ employees in EMEA with 1,100 customers.
- The next wave: Web / Mobile / Social
- Omniture is managing 250,000 transactions per seconds and 1,000,000,000 per quarter on behalf of their customers.
- Each of the 250,000 transactions per second is an opportunity for optimization. According to Omniture's estimate, less than 10 % is optimized.
- You can optimize on the previous navigation patterns, searched keywords, etc.
- Product annoucements:
1. OnlineMarketing Suite (launched today in Europe),
2. Recommandations (Amazon-like product and content recommandations. Target visitors on any channel: web, Email and mobile)
3. SiteCatalyst for Viral Video (measure the viral spread of video, determine video campaign effectiveness and monetize video with advertisers).
- Recent product innovations: Merchandising (acquisition of Mercado) and DiscoverOnPremise for Retail.
- Omniture Developer connection: Yahoo Widget, Web Services, Geo Visitor App, WordPress plugin, Conversion Event Calculator, iGoogle Gadget.
- What's next:
1. Omniture SearchCenter (optimize landing pages against keywords and ad copy)
2. Test&Target (maximize return on ad spend)
3. Omniture DigitalPulse (audit site and identify opportunities of optimization)
4. CMO dashboard (integration of various data sources in a My Yahoo-like interface).
- Together, we lead the change: your ability to listen and optimize every customer interaction is your game changer.
Note: this post has been written live. Please excuse any typos and brievety.
