Web Analytics Rendez-Vous on Search Analytics featuring Matt Bailey, SiteLogic (USA), on October 19, 2011 in Lille

Heads up the Web Analytics community from the UK, Belgium and France!

The next “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, will take place on October 19th, 2011, at 5 30 PM during the VAD e-commerce tradeshow in Lille Grand Palais.

Our guest of honor will be Matt Bailey, President of SiteLogic (USA) and author of "Internet Marketing : An Hour A Day". He will share his vision and experience on Search Analytics in about 80 minutes. Matt has already performed a very well-appreciated keynote in the VAD e-commerce tradeshow two years ago on segmentation and Star Trek (video).

Matt will keynote on 5 main topics which will be choosen in advance by the attendees from the list below before October 5:

1. Mobile Search: what should be measured and analyzed specifically regarding searches performed by mobile users?

2. Search KPIs: what are the top 10 KPIs to measure search performance and why?

3. Internal Search and external Search Analytics: what are the similarities and differences between the two?

4. Social Search: what should be expected for and measured in a foreseeable future?

5. Competitive Search Analytics: what are the available tools to measure competition's search effectiveness?

6. Multitouch Analysis : what is the place of the SEO ?

7. Webmaster Tools : how to use data provided by Google and Bing ?  

8.  Google Panda : some KPIs to watch in the Panda context   

9.  Advanced Webanalytics : go further in webanalytics for search marketing optimization

10.  Netlinking Focus : using webanalytics to improve netlinking

 

Each topic will be adressed by a 10-minute presentation from Matt Bailey followed by a 5-minute Q&A session with the assistance.

This event will be held 100 % in English with live French translation.

The "Rendez-vous" will be concluded at 7 PM by an aperitive called "Gigapéro", gathering the bloggers, emarketers, emerchandisers, community managers, entrepreneurs, web analytists and SEM specialists.

Lille Grand Palais is located a few minutes’ walk from the Lille-Flandres and Lille-Europe train stations (travel time of 35 minutes to Brussels-South, 60 minutes to Paris-Nord and 80 minutes to London St Pancras International).

FREE REGISTRATION for the "Web Analytics Rendez-Vous" available HERE.

FREE REGISTRATION for the "Gigapéro" available HERE.

The "Web Analytics Rendez-Vous" is organized by WALILLE.COM, the Web Analytics community from the Lille-Kortrijk-Tournai Eurometropolis with the contribution of SEO Camp, the French-speaking SEO community association.