Web Analytics & E-commerce (EN)

[Video] What really matters in Web Analytics today? #3 - Matthias Bettag

During the eMetrics Summit in London last week, I asked the same question to 5 Web Analytics veterans from 5 different countries : "What really matters in Web Analytics today?".

For each day of this week, I will share the video of each interview.

After Steve Jackson yesterday, let's continue with Mathias Bettag, Content Management Expert at Bayer Pharma and WAA Country Manager for Germany. @MatthiasBettag

 

[Video] What really matters in Web Analytics today? #2 - Steve Jackson

During the eMetrics Summit in London last week, I asked the same question to 5 Web Analytics veterans from 5 different countries : "What really matters in Web Analytics today?".

For each day of this week, I will share the video of each interview.

After Neil Mason yesterday, let's continue with Steve Jackson, Chief Analytics Officer at Kwantic (Finland) and author of "The Cult of Analytics". @blackbeak

 

[Video] What really matters in Web Analytics today? #1 - Neil Mason

During the eMetrics Summit in London last week, I asked the same question to 5 Web Analytics veterans from 5 different countries : "What really matters in Web Analytics today ?".

For each day of this week, I will share the video of each interview.

Let's start today with Neil Mason, Professional Services Director at Global Dawn (UK), former Board member of the Web Analytics Association and frequent contributor to ClickZ. @nmason