During the eMetrics Summit in London last week, I asked the same question to 5 Web Analytics veterans from 5 different countries : "What really matters in Web Analytics today?".
For each day of this week, I will share the video of each interview.
After Matthias Bettag yesterday, let's continue with Stéphane Hamel, Strategic Services Director at Cardinal Path, former Board member of the Web Analytics Association and author of the "Online Analytics Maturity Model". @ShamelCP
