In replacement for the Omniture Summit, Adobe organizes its first Adobe Digital Marketing Summit in London on May 15th-16th, 2012, with an interesting blend of Digital Marketing, Digital Advertising and Digital Analytics.
Neil Morgan (@neil_morgan_uk), EMEA Sr Director, Digital Marketing at Adobe, sheds more light on this new event in the 5-question interview below.
Nicolas Malo: If you had to explain briefly the Adobe Digital Marketing Summit's concept in an elevator, what would you say?
Neil Morgan: The Adobe Digital marketing Summit is the most important event for digital marketers and advertisers in Europe in 2012! If the elevator got stuck, I‘d add that the Adobe Digital Marketing Summit is Europe’s largest event focused solely on digital marketing and advertising. May 15th and 16th will see 1500 digital marketing professionals from across the whole of Europe converge on London to hear from some of the leading experts in all areas of digital marketing. Whether they are interested in digital advertising, mobile marketing, using the social channels to connect with customers, web experience management or pure analytics, this event is perfect for them.
Nicolas Malo: Compared with last year's, what's new and what's the same with the 2012 edition?
Neil Morgan: Over the last year, Adobe has been building out it’s solutions and products in digital marketing – and the 2012 Summit will reflect this wider focus. For example, in 2012 we have added ‘Advertising’ to the agenda, with content that will help advertisers understand which of the many digital advertising channels are working best; so attribution, mobile and social will feature strongly at Summit.
Nicolas Malo: What are the hot topics for this edition?
Neil Morgan: The theme of Summit this year is The Digital Self, the concept that we - as consumers - are constantly emitting digital signals that represent who we are. We search, we read, we shop, we publish - all via a range of devices and channels. The more consumers 'pay into the digital system' – the more they expect back. As marketers, this means delivering more personalised and meaningful experiences to drive business impact. Summit 2012 will aim to show how our clients can rise to these challenges, by sharing the latest best practices from our consultants, and the experiences of the best digital marketers in Europe.
We expect other hot topics to include Mobile and Social marketing. That said, the growth in – and reliance on – data and analytics in today’s marketing world is also incredible important – and we will be showing technologies and solutions around analytics, attribution and personalization that will leave people speechless.
Finally, areas such as personalization, digital advertising performance and mobile analytics are topical, today’s customers are mobile, social and demanding – and the 2012 event will reflect that.
Nicolas Malo: Who are the top speakers lined up?
Neil Morgan: We have an incredible range of speakers presenting at Summit. From Adobe we will have Brad Rencher (Senior VP, Digital Marketing Business Unit), Kevin Lynch (Chief Technology Officer), David Nuescheler (VP Enterprise Technologies) and David Karnstedt (General Manager of the Efficient Frontier business).
In addition, we will have sessions from industry analysts and luminaries including Martha Lane-Fox (founder of LastMinute.com and UK Digital Champion), Nils Muller (futurologist), Bill Gassman (Research Director, Gartner) and Shar VanBoskirk (Principal Analyst, Forrester). As well as keynote and track sessions including a host of Adobe partners and customers.
Finally, we are really excited to welcome Arianna Huffington (President and Editor-in-Chief of the Huffington Post) who will be keynoting at the event on May 15th.
Your readers can find a full line-up of the speakers, sessions, tracks and much more information about the event at http://summit-emea.adobe.com
Nicolas Malo: What type of takeaways should expect attendees?
Neil Morgan: We hope that attendees at the Adobe Digital Marketing Summit will come away feeling educated, energized – and a little exhausted. The number of opportunities to learn and connect with digital marketing experts is amazing, and we hope that all attendees will both deepen their understanding around their specialties, and take the opportunity to learn something new.
The final thing they will leave with is a wealth of new contacts from across the European digital marketing community. We really believe in fueling the ecosystem that drives digital marketing across Europe.
I encourage your readers to sign-up, to spend 2 days with Adobe in London and I promise they will not be disappointed.
MORE INFO AND REGISTRATION AT : http://summit-emea.adobe.com
If you've never been to an Omniture Summit, you will find below a recap of the main topics discussed in the previous editions:
http://www.nicolasmalo.com/web_analytics_ecommerce_e/omniture-summit-london-09/
http://www.nicolasmalo.com/web_analytics_ecommerce_e/omniture-summit-london-10/
