For the second year, Adobe organizes the EMEA (Europe Middle East Africa) version of its Digital Marketing Summit in London on April 24-25th, 2013. If you missed, last year's edition, you will find a summary in these articles of my blog. Neil Morgan, VP Digital Marketing Solutions at Adobe & Big Chief Organizer of the EMEA Summit, shares some insights about this year's edition hightlights in the interview below.
Nicolas Malo: Hello Neil, compared with last year's edition, what's new and what's the same?
Neil Morgan: Ever since Adobe Summit last year, we’ve been busy thinking about how to make this years event bigger and better than ever before; we belivee that Adobe Summit 2013 is the premier event for digital marketers and advertisers to learn and share key strategies for driving market innovation. With the explosion in social, video and mobile content, as well as the continuing trend of ad-spend to move online, today’s marketers are faced with the challenge of how best to use digital content to engage and acquire customers, as well as how to monetise and measure success – including ROI in the social media channel.
With more content than ever, new announcements and an Olympic venue, Summit 2013 is a totally revamped conference. Based on your feedback, we are delighted to introduce 2 new tracks - Tech Labs and Marketing Innovations.
Our Tech Labs will allow your marketing developers to get hands-on experience at every lab and walk away with code assets that they can implement in their own digital marketing initiatives.
Our Marketing Innovations track; from industry luminaries to innovative business leaders, these individuals are at the forefront when it comes to digital marketing. They come to Summit to share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that enable them to build the next generation of marketing. They include people like Loïc Le Meur,Founder of Le Web, no doubt a familiar face in France, Christian Kurz,Vice President, Research, Insights and Reporting Viacom International Media Networks, and Alain Heureux , President and CEO IAB Europe .
Stay at the forefront of digital marketing with over 60 educational breakout sessions emphasising real-world customer successes based on solutions from Adobe Digital Marketing. Many sessions will feature an in-depth case study highlighting best practices from technology experts providing takeaways for attendees to implement immediately.
This year's tracks include:
- Digital Analytics
- Web Experience Management
- Digital Advertising
- Targeting & Optimisation
- Social Marketing
- Marketing Innovations
- Tech Labs
So Summit is very relevant for Digital Marketers, Analysts, Social, Advertisers and Publishers.
And if you want to be the first to witness the exciting new product innovations, developments and announcements that we have in store, since we plan fto make several new announcements.
Nicolas Malo: What are the hot topics for this edition?
Neil Morgan: We are looking at the key issues facing digital marketers today; how to personalise experiences in a millisecond, how to deliver on multiple devices, taking the leap into new areas, transforming businesses into digital.
Nicolas Malo: Who are the top speakers lined up?
Neil Morgan: This is probably the part that we are most excited about. We have four ‘Main Stage ‘Acts’ across the two days. They include global names from custoemrs,authors, luminaries, visionaries, CEOs, CMOs and more.
One we are really excited about is. Stefan Olander, Vice President, Digital Sport at Nike will talk about the book he has written, Velocity’ together with Ajaz Ahmed, CEO of AKQA
Phil Fearnley, General Manager News & Knowledge, Future Media at the BBC, will talk about how their digital coverage of Olympics was as transformational to the BBC as the invention of colour TV.
There are several major brands showcasing how digital is transforming their businesses; They include Chanel, Unicredit, SAP, BBC and Nissan.
Nicolas Malo: Which takeaways could attendees expect to bring back to work?
Neil Morgan: I hope that attendees will take away enough inspiration, best practices and ideas to last them for the next year! We have around 50 hours of best practices content spanning Budget optimisation, Social Media marketing, experience management and optimisation.
Nicolas Malo: How could my blog readers convince their bosses to fund the trip & conference fees in these challenging economic times?
Neil Morgan: We know it’s tough to justify a trip and time out of the office, but I can promise your readers that we design Summit to enale them to maximise the ROI of their digital marketing investment. It really is the conference full of Europe’s leading digital marketers.
Of course, Paris based readers can be in London in just over two hours and the venue is in the east, near to the City Airport. Finally, come for the rain! London is the best city in the world to get wet whilst at an event. The Adobe Marketing Cloud is likely NOT to be the only cloud you experience. However bring your umbrella and enjoy London for all it stands for!
Summit starts in under two weeks, we hope that you can make it!
FOR MORE INFORMATION AND TO REGISTER: http://summit-emea.adobe.com/
