Web Analytics Rendez Vous on Segmentation and Attribution featuring Matt Bailey (USA) on October 23rd, 2013 in Lille

Heads up the Web Analytics community from the UK, Belgium and France!

The next “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, will take place on October 23th, 2013, at 5 30 PM during the #vad.conext  tradeshow in Lille Grand Palais.

Our guest of honor will be Matt Bailey, President of SiteLogic (USA) and author of "Internet Marketing : An Hour A Day". He will share his vision and experience on Segmentation and Attribution in about 90 minutes. Matt was already our guest on Search Analytics two years ago.

Matt will keynote on 5 main topics which will be choosen in advance by the attendees from the list below before October 4th:

1. What can we learn with visitor-based segmentation?

2. Best segments for E-commerce analysis

3. Best segments for SEO & PPC analysis

4. Best segments for Social Media analysis

5. Conversion Rate Analysis based on Loyalty Segmentation (new vs returning customer, etc...)

6. Top analysis with attribution

7. Best attribution models

8. Is cross-device attribution really feasible?

9. Is cross-channel attribution really feasible?

10. Calculating ROI with attribution

Each topic will be adressed by a 10-minute presentation from Matt Bailey followed by a 5-minute Q&A session with the assistance.

The event will be held 100 % in English.

The "Rendez-vous" will be concluded at 7 PM by an aperitive called "Gigapéro", gathering the bloggers, emarketers, emerchandisers, community managers, entrepreneurs, web analytists and SEM specialists.

Lille Grand Palais is located a few minutes’ walk from the Lille-Flandres and Lille-Europe train stations (travel time of 35 minutes to Brussels-South, 60 minutes to Paris-Nord and 80 minutes to London St Pancras International).

FREE REGISTRATION for the "Web Analytics Rendez-Vous" available HERE.

FREE REGISTRATION for the "Gigapéro" available HERE.

VIDEOS OF THE PAST TWO EVENTS (in French and English) : http://www.youtube.com/user/WALILLEcom

The "Web Analytics Rendez-Vous" is organized by WALILLE, the Web Analytics network of the Lille-Kortrijk-Tournai Eurometropolis, with the contribution of CMD Nord.