Web Analytics & E-commerce (EN)

Web Analytics Rendez Vous on Conversion Rate Optimisation featuring Peter O'Neill (L3 Analytics) and Stuart McMillan (Schuh) on October 22nd, 2014 in Lille

Heads up for the Web Analytics community from the UK, Belgium and France!

The next “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, will take place on October 22nd, 2014, at 5 30 PM during the #vad.conext  tradeshow in Lille Grand Palais. Lille Grand Palais is located a few minutes’ walk from the Lille-Flandres and Lille-Europe train stations (travel time of 35 minutes to Brussels-South, 60 minutes to Paris-Nord and 80 minutes to London St Pancras International).

Our guests of honor will be Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK).

Peter O’Neill is the Founder & Lead Consultant of L3 Analytics, a London based Digital Analytics consultancy. It provides companies from startups to multinationals with support in understanding their digital data and using the information to improve their business performance. The L3 Analytics client list includes Elle & Cosmopolitan magazines, Coast Fashions, GetLenses, DollsKill, WooThemes, Spareroom & Carwow. In addition to his day job, Peter is heavily involved in the Digital Analytics community, for London and indeed all of Europe. He is the founder of MeasureCamp, a one day free unconference held every six months in London. He is the co-founder of MeasureBowling, a networking evening run simultaneously across over 15 cities in Europe. And the chair of eMetrics London.  Plus can be found regularly on Twitter at @peter_oneill answering questions and discussing ideas.

Stuart McMillan has worked for Schuh for two years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to try and create the definitive ecommerce experience in the UK footwear sector. He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail. 

Peter and Stuart will keynote on the following 6 main topics:

Topic #1: How to Calculate the Right Conversion Rate for your Business?

 

Topic #2: What are the Key Optimization Areas for an Ecommerce site?

 

Topic #3: What are the Top Analysis for Conversion Rate Optimization?

 

Topic #4: What are the Key Elements to take into consideration in a Multichannel Context?

 

Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?

 

Topic #6: What are the Best Practices for Conversion Rate Optimization?

Each topic will be adressed by a 10-minute presentation from Peter and Stuart followed by a 5-minute Q&A session with the assistance.

The event will be held 100 % in English.

The "Rendez-vous" will be concluded at 7 PM by an aperitive at the occasion of the official launch of the "WALILLE" Meetup group.

FREE REGISTRATION for the "Web Analytics Rendez-Vous" available HERE.

VIDEOS OF THE PAST THREE EVENTS (in French and English): http://www.youtube.com/user/WALILLEcom

The "Web Analytics Rendez-Vous" is organized by WALILLE, the Web Analytics network of the Lille-Kortrijk-Tournai Eurometropolis, with the contribution of CMD Nord.

Full-day #Adobe #Analytics Training on Sep. 19th, 2014 in London, the day before #MeasureCamp

For the second time, training sessions will be organized the day before MeasureCamp on September 19th 2014 in London. MeasureCamp training workshops are run by experts from the community and designed to give you a practical skills boost. All trainers are volunteering their time.

You don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

These will remain the best priced training workshops possible, we simply want to put more knowledge in the hands of more people.

Prices including VAT will be £66 for a single half day workshop or £96 to attend two sessions and enjoy a whole day of analytics training.  The full day sessions come with lunch supplied.

Regarding Adobe Analytics, there will be two training sessions:

• Morning: Advanced Adobe Analytics – Transitioning from Reporting to Analysis
• Afternoon: Advanced Adobe Analytics – Implementation

Alice Moore, from AEP Convert, will be leading the morning session, and I will be leading the afternoon session.

There is a 15-person limit per workshop, so don't wait to register if you are interested!

Other topics are also available on the same day:

• SOLD OUT! – Morning: Predictive Analytics
• Morning: Objectives and KPIs
• Morning: Data Visualisation
• Morning: Tag Management
• Morning: Getting Business Buy-In
• SOLD OUT! – Afternoon: Conversion Reviews – Behind the Curtain
• Afternoon: Integrating Web Analytics, CRM and Voice of Customer
• Afternoon: Statistics & R
• Afternoon: Advanced Google Analytics

For more information, please check out the MeasureCamp website: http://www.measurecamp.org/measurecamp-training/