Heads up for the Web Analytics community from the UK, Belgium and France!
The next “Web Analytics Rendez Vous” will take place on October 21st, 2015, at 5 45 PM during the #conext tradeshow in Lille Grand Palais. Lille Grand Palais is located a few minutes’ walk from the Lille-Flandres and Lille-Europe train stations (travel time of 35 minutes to Brussels-South, 60 minutes to Paris-Nord and 80 minutes to London St Pancras International).
The main topic for the event will be "Digital Analytics, CRM & VOC Integration".
Our guests of honor will be Sean Burton, Managing Director of Analyt (UK) and Roman Rock, Managing Director & Digital Consultant at Rock & Co (UK).
Sean Burton has spent over 15 years working in the digital sector and is passionate about deriving insight and value using technology and data centred on customer experience. He has worked with brands both large and small, and many suffer from the same problem – how to avoid getting lost in complexity. Having previously been the Director of Measurement at Seren, Sean set up his own Digital Marketing & Customer Intelligence company, Analyt (https://analyt.co.uk/about), in 2014 which specialises in using a blend of data, psychology, & technology to improve digital customer experience and drive business performance. Sean is heavily involved in the analytics community, running a regular twitter chat (#AnalytChat) on Digital Marketing, User/Customer Experience (UX/CX), Analytics & Data Visualisation. He is also involved in organising the MeasureCamp (http://measurecamp.org) conference.
Roman Rock managed his family business from the age of 24, before becoming a consultant. Roman has been involved in some of the UK's largest digital transformation programmes, leading transformation and delivery of EE, Orange and T-Mobile's analytics, voice of customer, tag management and testing implementation. Last year he joined Argos to lead the transformation of their testing and optimisation strategy. Roman is a results focus person, who has proven track record of tangible benefits to his clients. Roman has delivered significant business improvement to his clients by creating small teams which focus on fast iterations over longer release cycles.
Sean and Roman will keynote on the following 4 main topics:
#1 : How to build the right foundations for Digital Analytics, CRM and VOC integration?
#2 : What are the key selection criteria for a VOC solution?
#3 : What are the key KPIs and questions?
#4 : What are key benefits & findings of CRM, VOC and Digital Analytics integration?
Each topic will be adressed by a 10-minute presentation followed by a 5-minute Q&A session with the assistance.
The event will be held 100 % in English.
The "Rendez-vous" will be concluded at 7 PM by an aperitive with the local Digital & E-commerce community.
FREE REGISTRATION for the "Web Analytics Rendez-Vous" available HERE.
VIDEOS OF THE PAST FOUR EVENTS (in French and English): http://www.youtube.com/user/WALILLEcom
The "Web Analytics Rendez-Vous" is organized by WALILLE, the Web Analytics network of the Lille-Kortrijk-Tournai Eurometropolis, with the contribution of CMD Nord.
