The last edition of the "Web Analytics Rendez-Vous", one of Europe's largest social event on Web Analytics, took place during the VAD e-commerce tradeshow at Lille on October 19th, 2011.
The "Web Analytics Rendez-Vous" aims to gather the Web Analytics community from the Lille-Kortrijk-Tournai Eurometropolis, as well as from surrounding cities (Antwerp, Brussels, Ghent, London and Paris).
Our guest of honour was Matt Bailey, CEO of SiteLogic (USA) and co-author of "Internet Marketing : An Hour a Day", as well as a renowned speaker on SEO and Web Analytics.
5 topics, who had been chosen from a list of 10 topics prior to the event by the registrants, were discussed during the event:
- Search KPIs: what are the top 10 KPIs to measure search performance and why?
- Mobile Search: what should be measured and analyzed specifically regarding searches performed by mobile users?
- Multitouch Analysis : what is the place of the SEO?
- Social Search: what should be expected for and measured in a foreseeable future?
- Webmaster Tools: how to use data provided by Google and Bing?
After a 10-minute presentation by Matt Bailey on each topic, related questions were asked by the participants.
The event was organized by Nicolas Malo for WALILLE with the participation of SEO Camp, the French-speaking SEO association, and was held 100 % in English with a live French translation.
Prior to Matt Bailey's presentation, an introduction was performed by Nicolas Malo (WALILLE), Nicolas Gellens (SEO Camp) and Renaud Joly (SEO Camp).
After this introduction, Matt Bailey started his presentation on the first topic (video available here).
