Nicolas Malo
On January 22nd 2026, I was lucky enough to attend the very first Data & IA Camp Lyon, brilliantly co-organized by Mehdi Oudjida and Lionel Cherpin đź“Š, two very active members of the AADF (the French-speaking Digital Analysts Association). The AADF also organizes MeasureCamp Paris every year, as well as regular meetups for the French-speaking […]
Will Digital Analysts Become AI Agent Managers? Last Saturday, I had the pleasure of leading a session at MeasureCamp Brussels on a topic that’s becoming central in the Digital Analytics community. As AI agents begin to take over an increasing share of analytical tasks, the role of digital analysts is evolving fast. Instead of focusing […]
Last Saturday, I had the opportunity to lead a session at MeasureCamp London on a question that is on everyone’s mind in digital analytics right now: 👉 “Superpowers for Digital Analysts: Can Generative AI Really Deliver?” This wasn’t just an isolated conversation. It built on the lively debate we started at MeasureCamp Paris (June 2025) […]
During MeasureCamp Paris on June 14th, 2025, I started a brand-new session designed to spark debate around how Large Language Models and AI copilots are reshaping the digital analytics profession. Will the role of the analyst evolve, or disappear altogether? Although most of the content at MeasureCamp Paris is delivered in French, I was happy […]